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Partnerships

Sponsorship is a major part of Betway’s strategy and has been vital in helping to develop our brand globally. We create deep relationships and partnerships with the clubs, teams, venues and events that we sponsor. We’re not interested in simply putting our logo on a shirt or billboard – we’re in it for the love of the game.

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West Ham United

We’re proud to see our name on the shirts of this prestigious Premier League football club. This partnership has given us huge exposure worldwide and coincided with one of the most exciting periods in the history of West Ham United, the farewell to the historic Boleyn Ground and starting a new chapter at the London Stadium. In February 2021 Betway will overtake Avco Trust in becoming the longest running shirt sponsor of the Hammers.

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Real Betis

Our partnership with one of the most established clubs in the history of Spanish football sees our logo on the famous green and white striped shirts.

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Levante UD

Since the summer of 2018, Betway has been on the shirts of the Granotas. With our branding visible throughout the Estadi Ciutat de Valencia.

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Deportivo Alaves

The Babazorros are another long-standing sponsorship for us in the Spanish top-flight. With our association going back to 2018. Proudly appearing on their blue and white shirts.

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RCD Espanyol

A new deal with the Barcelona based club will see Betway on their shirts as they attempt to regain their place in La Liga at the first attempt.

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CD Leganes

Our initial deal with Leganes in 2018 saw them celebrate their ninetieth anniversary as a club. Despite relegation in 2019/20, Betway have stuck with the Los Pepineros as they strive for promotion this season.

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The Cheltenham Festival is the highlight of the National Hunt season

The Cheltenham Festival is the highlight of the National Hunt season and, starting at the 2015 festival, Betway became sponsors of one of the most prestigious races on the calendar. This championship contest over fences and a distance of 2 miles has a roll call of great winners including modern legends Sprinter Sacre and Altior

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Aintree Grand National

The Grand National Festival at Aintree is one of the biggest and most anticipated fixtures of the National Hunt season. As Official Betting Partner’ of the three-day festival we are proud to sponsor accompanying Grade One races including the Betway Bowl.

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Cricket South Africa

Betway’s association with Cricket South Africa goes back to 2018 and the sponsorship of the inaugural Mzansi Super League T20. We are now proud to extend that to sponsorship of all home test and ODI series for the national team

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Cricket West Indies

Since 2018 Betway has been associated with one of the greatest teams in the history of cricket, we are proud of our long-term partnership with the Windies which will run until at least 2022.

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Mzansi T20 League

Betway first partnered with the Mzansi Super League back in 2018 and have extended that deal to cover the official betting partnership of the league through 2020 and 2021.

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World Snooker

Betway became the title sponsor of one of snooker’s Triple Crown tournaments back in 2015. Some of the sport’s biggest players have had their name etched on the coveted trophy including Steve Davis, Stephen Hendry and Ronnie O’Sullivan.

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NiP

Betway was the first major bookmaker to launch a dedicated eSports portal back in 2015. Our record sponsorship deal with Ninjas in Pyjamas, one of the most renowned professional Counter-Strike teams in the world, gives fans the opportunity to get closer to the players than ever before.

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Beastcoast

Betway partner with Peruvian DOTA 2 team Beastcoast as it continues to expand its esports portfolio. Beastcoast is the leading DOTA 2 team in South America, having won a total of $163,850 in prize money. In April, its players defeated NoPing eSports to claim victory at the ESL One Los Angeles 2020 Online: South America and Realms Collide.

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BIG

Betway's deal with BIG cements their position as a market leader in the esports betting space, and gives us another opportunity to engage and entertain the esports community. BIG may be fairly new to the scene but they are rising stars and Betway are thrilled to be part of that journey.

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MIBR

Betway has agreed a landmark deal to become a founding sponsor of Brazilian esports brand MIBR. Betway, who already sponsor Ninjas in Pyjamas and are founding members of the Esports Integrity Coalition (ESC), are market leaders in the esports betting space.

MIBR, newly acquired by global esports organisation Immortals, have secured a number of deals and the team will relocate to Los Angeles to train and practice at the Immortals campus.

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Brighton & Hove Albion

Exclusive Global Betting Partner

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Bundesliga

At the start of the 2020/21 Bundesliga season, Betway were the ‘Official Betting Partner’ of three prestigious clubs - Werder Bremen, Hertha Berlin and Stuttgart.

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Belenenses SAD

Betway are proud to be part of the new story of the Lisbon based club and our logo will appear on their shirts from the start of the 2020/21 Primeira Liga season

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All-Weather Championships

As part of our ongoing commitment to all levels of British horse racing, in 2016, we became category sponsors of the All-Weather Championships encompassing the Sprint, Middle Distance and Marathon categories. This includes title sponsorship of the Betway Easter Classic on Good Friday which is the peak of six months of action.

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BLAST

Betway proudly sponsors BLAST Premier, one of the leading esports event series. Made up of multiple events throughout the year and featuring the very best teams in CS:GO, BLAST brings together the best elements of esports to create truly unmissable events and amazing content.

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Croky Cup

Betway have been the proud ‘Official Betting Partner’ of the Belgian FA Cup since 2017 when SV Zulte Waregem claimed their second success in the tournament.

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Leicester City

Global Betting Partner

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Tottenham Hotspur

Official African Betting Partner

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Other Horse Racing sponsorships

Betway also proudly sponsor a number of races around the UK all through the year at tracks such as Musselburgh, Newbury, Market Rasen, Haydock and Sandown.