Betway has announced a two-year renewal of their sponsorship with esports tournament organiser, BLAST.
The agreement between Betway and BLAST started in March 2019 and has been hugely successful for the sports betting provider, who have utilised BLAST’s exclusive access to players at events to generate unique and innovative activations and campaigns that brings the Betway brand to life.
With Betway being a huge supporter of the esports industry, the partnership allows them to amplify their existing team partnerships, as well as engage with some of the top players around the world through their recognised content.
Betway branding will be shown across all seven of BLAST Premier’s events in 2022 with other rights including broadcast content integration, social giveaways and fan-led activations.
Throughout the partnership, Betway have often created bespoke and never been played CS: GO maps that are open for the community to download. In 2021 these maps received over 340,000 downloads, making them some of the most popular custom-made maps of the last 12 months.
Other popular content that was created and delivered in conjunction with BLAST includes ‘Pro or Low’, ‘Whose Frag is That’ and ‘Whose Face Is That’.
Adam Savinson, on behalf of esports at Betway, said:
“Over the past three years, we have worked incredibly hard with the team at BLAST to create an innovative and synonymous partnership which leads the market within the esports sector.
“It brings me great joy to announce our renewal, and I look forward to taking our already successful partnership to even greater heights.”
Oliver Clarke, Head of Brand Partnerships at BLAST, said:
“We’re thrilled that Betway have committed to another two years with BLAST Premier, taking our partnership into a fifth year.
“It highlights the symbiotic relationship we’ve built over this time, with Betway playing an integral role in the BLAST Premier experience.
“Their unwavering support for esports and Counter-Strike in recent times is hugely commendable.
“We’re really looking forward to continuing to work closely with them to elevate the partnership further over the next two years with added focus on premium content and fan-led experiences.”