Taking place from 17 to 24 October, the hardcourt tennis tournament is one of the most recent additions to the prestigious tour. Boasting an impressive list of previous champions including Andy Murray, Jo-Wilfried Tsonga and Kyle Edmund, the event attracts talent from the pinnacle of the sport.

This announcement demonstrates the brand’s ever-growing commitment to sponsorship of the biggest sporting events. The European Open is joining Betway’s impressive tennis portfolio which already includes the Generali Open, Nordea Open, Miami Open, NOVENTI OPEN and the Mercedes Cup.

Anthony Werkman, Betway CEO said:

“We are delighted to announce a partnership deal with The European Open, Belgium’s only ATP Tour Event.”

“The tournament is still in its infancy but has already had some major names on its roll of honour.”

“We’re looking forward to supporting the competition as it grows into a leading event on the ATP Tour.”

Juan de Dios Aguirre, partner of Tennium, the company that owns and operates the tournament, said:

“Since the beginning of the tournament, in 2016, we have been working hard on improving the different aspects of the organization to give fans a top experience and to increase the value of our advertising assets.”

“We are proud of this agreement, that comes with a leading company in the sector, with scrupulous compliance of industry regulations.”